Customer Behavior and the Service Industry Failures In any industry, understanding customer behavior is the heart of marketing. Within the service industry, it is especially…
Category: Blog
Five Stages of Decision Making Most of us rarely, if ever, consider the process we go through in making a decision. It’s just something we…
Why are bankers despised? The gist of the “Golden Rule” is simply treating others as you wish to be treated; unless you’re a banker. Then…
The American Police Officer – Racist or Color Blind? In the wake of sensational media reports and the Department of Justice review of the Chicago…
I generally try to keep out of national or world politics simply because there are so many others more versed and better informed on the…
A Day of Appreciation That Began With Tragedy This Year’s Law Enforcement Appreciation day has begun on an incredibly tragic note for Florida officers and…
Let’s Make It Matter! As 2016 came to a close, I took some time to ponder the things in life that bothered me most, in…
A Lonely Tick A single egg-laden tick struggles in the morning dew covered grass. She is cold, alone, and hungry, when suddenly she discovers a…
Effectively Using Consumerism – Let’s Make it Matter Have you ever wondered what has happened to basic honesty and integrity? As I pondered this dilemma…
Corporate Accountability – Let’s Make it Matter After spending the last two weeks focused on individuals and organizations who ignore the policies, procedures and their…